The Rise of Craft Beer Culture in Singapore

Over the past decade, Singapore has emerged as a growing hub for craft beer, reflecting a global movement toward artisanal brewing while incorporating a uniquely local flair. Craft beer’s ascent in Singapore is driven by a confluence of factors, including relaxed licensing policies, increasing consumer sophistication, and a creative focus on flavors inspired by the region.

The Craft Beer Boom

The craft beer revolution in Singapore began to gain momentum after the government introduced a tiered licensing system in 2012, making it more affordable for small-scale breweries to operate​. Since then, over 30 local craft beer brands have appeared, ranging from microbreweries to innovative brewpubs, carving out a niche in a market traditionally dominated by mass-market beer like Tiger Beer.

Local breweries like Brewerkz, Alive Brewing Co., Sunbird Brewing Co. and The 1925 Brewing Co. have embraced this shift. They create unique offerings that combine global brewing techniques with Singapore-inspired ingredients. For instance, beers such as the Ondeh-Ondeh Porter and Kaya Toast Stout integrate traditional flavors like pandan, coconut, and Gula Melaka​.

Driving Forces Behind Craft Beer Culture

1. Consumer Demand for Variety
   Millennials and Gen Z are leading the demand for diverse and experimental beer flavors. These groups view craft beer not just as a drink but as an experience—something to be enjoyed socially and shared on platforms like Instagram.
2. Localised Flavours and Storytelling
   Breweries are connecting with consumers by embedding local culture into their products. Beers inspired by traditional Singaporean desserts, dishes, and even hawker culture are resonating deeply with the community​.
3. Sustainability and Innovation
   Sustainable brewing practices are gaining traction, with brands like Crust Brewing upcycling ingredients such as bread and fruit waste into craft beers. This eco-friendly approach appeals to environmentally conscious consumers and adds another layer of narrative to the craft beer experience​.
4. Community Engagement and Events
   Festivals and events, such as Beerfest Asia, have played a key role in educating and engaging consumers. These gatherings provide a platform for local breweries to showcase their innovations, helping to build a sense of community around craft beer culture​.

The Future of Craft Beer in Singapore

The craft beer industry in Singapore is poised for continued growth, with several trends expected to shape its future:

1. Hyper-Localisation
   Breweries are likely to delve deeper into Singapore’s heritage, creating even more beers inspired by local flavors and traditions. This could include collaborations with hawkers or incorporating rare ingredients unique to Southeast Asia.
2. Craft Beer Tourism
   With Singapore already a hub for culinary tourism, craft beer trails and brewery tours could become a major draw for both locals and tourists, creating new revenue streams for the industry.
3. Health-Conscious Options
   As health trends grow, expect more low-alcohol or non-alcoholic craft beers, as well as beers infused with functional ingredients like probiotics or adaptogens.
4. E-Commerce Growth
   Online platforms will continue to expand, making craft beer more accessible to consumers. The convenience of curated beer subscription boxes could be a key driver in this space.
5. Global Collaborations
   Partnerships between Singaporean breweries and international counterparts will likely increase, allowing for the exchange of expertise and unique hybrid brews.

Singapore’s craft beer culture is no longer just a niche—it’s an evolving community that celebrates creativity, sustainability, and local heritage. As brewers continue to innovate and consumers seek out unique experiences, craft beer will undoubtedly remain a vibrant part of Singapore’s lifestyle landscape.

Ang Mo Liang Teh, being a very Singaporean brand in the craft beer space, supports our local breweries as much as possible. We will usually feature a tap or two of local brews on tap and we stock up local packaged beers as well. If you’re looking for a gift, or want to introduce local craft beers to your foreign friends, check out 1925 Craft Beer Gift Box Set. You get 6 different styles of beer in a cool carry box, perfect gift for any occasion.